Last updated and effective date: December 11th, 2024
This Privacy Policy explains how Edité Inc. (“Edité,” “we,” “our,” or “us”) processes personal information provided to us or collected when you access our website at https://theedite.com and/or use our personalized styling services, including when you book personal video and in-person consultations (“Consultations”) with expert fashion stylists and editors (collectively, the “Stylists”) through our website, register to receive our marketing communications, engage with us on social media, and access any other online services where this Privacy Policy is posted (collectively, the “Services”). It also describes how we process personal information provided or collected when you interact with us offline, such as when you contact our customer service team.
This Privacy Policy covers Edité’s activities in Canada (excluding Québec) and in the United States. YOU MAY ONLY USE OUR SERVICES IF YOU RESIDE IN CANADA (BUT OUTSIDE OF QUEBEC) OR IN THE UNITED STATES. BY VISITING OUR WEBSITE OR USING OUR SERVICES (OR ANY PART THEREOF), INCLUDING, BUT NOT LIMITED TO,
SUBMITTING ORDERS TO PURCHASE CONSULTATIONS, YOU ACKNOWLEDGE THAT YOU HAVE READ THIS PRIVACY POLICY AND AGREE TO EDITÉ’S COLLECTION AND USE OF YOUR PERSONAL INFORMATION AS DESCRIBED HEREIN. YOU MAY NOT ACCESS OR USE OUR SERVICES (INCLUDING BOOKING A CONSULTATION) IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY.
Sometimes the privacy legislation and / or an individual’s right to privacy are different from one jurisdiction to another. Consequently, the rights and obligations contained in this Privacy Policy may not be available to all individuals or in all jurisdictions. In this Privacy Policy, personal information means information that relates to an identified or identifiable individual or as otherwise defined under applicable law.
1. What Personal Information Do We Collect
The types of personal information we collect about you depend on your interactions with us but typically consist of the following:
Contact and Registration Information. We collect contact and registration information when you purchase our Services, create a customer account, such as your name, email address, phone number, age range, styling preferences, and other information you may choose to provide (like your height, weight, preferred language).
Payment and Transaction Information. We collect transaction information you provide when you purchase and request Services, such as your purchase details and payment information.
Communication Information. We collect communications information and content you provide when you sign-up to receive marketing communications and communicate with us about a customer service issue or to make other inquiries. For example, we may collect information and content you provide to us over the phone, text, or online chat or when you communicate with us using any other service or communication method. This type of information may include your contact information, the date and time you contact us, the content of your communications, and your communication method
Customer Content. We collect information and content you provide or make available in our public forums (like online message boards, social and wellness community environments, and other forums that do not have a restricted audience) and when you provide feedback or service reviews, respond to surveys, or use features of our Services which may require the collection of certain personal information to utilize the features. We may also collect information and content when you engage with us on social media (like when you tag us or our services or allow us to follow your social media profile). These types of information include any information and content you choose to provide or make available, such as opinions, feedback, preferences, photos, images, and social media profiles and handles.
Internal customer identifiers and commercial information. We may generate internal customer identifiers (such as account ID) to keep track of and manage your transactions and relationships with us and collect commercial information, such as records of services purchased and other purchasing histories and tendencies. We may draw inferences about you from the other types of information we collect reflecting your interests, preferences, online behaviors, and characteristics.
Internet and network usage information. We collect certain internet and network usage information (with your consent, when required by applicable law) about how you use and/or interact with our website, Services and advertisements. This type of information includes:
• Identifiers that can be used to recognize you or a device over time and across different services (like browser ID, device ID, IP address).
• Browsing activities, items in the shopping cart, language preferences and data that reflects the content you have accessed, clicked on, or viewed, use of our accessibility features, and information about the websites or apps visited immediately before or after interacting with our services.
• Information about your computer or device, such as the browser version and device model.
De-identified data. We may generate and use de-identified data (or anonymized or aggregate
information) which cannot reasonably be used to identify you. We will maintain and use this data only in a de-identified form and will not attempt to re-identify such data, except as permitted by applicable law.
2. How Do We Collect Your Personal Information
We collect personal information about you from various sources:
Directly from You. We collect personal information you provide, such as when you visit our website, make a purchase, register for an account, contact us, interact with us or sign up to receive our marketing communications.
Automatically Using Cookies and Similar Tracking Technologies. If you have not opted out (or with your consent where required by applicable law), we or third parties we collaborate with, including advertising partners (e.g. Facebook, Inc. and Google Inc.), automatically collect certain information when you visit our website, use our Services, open or click on emails we send you, or interact with our advertisements. This
information is automatically collected using online tracking technologies such as cookies (including
personalization, analytic, targeted advertising and marketing cookies), pixels and web beacons.
For more information opting-out of automated tracking technologies used for personalization, targeted advertising and marketing, please refer to section 5 of this Privacy Policy.
From Social Media Platforms. If you interact with us on social media or use features, such as plugins, widgets, or other tools made available by social media platforms or networks (including Instagram, Facebook, Twitter, Google, YouTube, and Pinterest) in connection with our website, we collect information that you disclose to us, or that the social media platforms disclose to us. For more information about the privacy practices of those social media platforms, please review the privacy policies and settings of the social media platforms and networks that you use.
From Other Sources. For example, we may obtain information about you from other sources, such as data analytics providers, marketing or advertising service providers, fraud prevention service providers, vendors that provide services on our behalf, or publicly available sources. We also create information based on our analysis of the information we have collected from you.
3. How We Use Your Personal Information
We collect and use personal information to:
Provide Services. These uses include providing the Services you purchase and request, including to process transactions and payments, fulfilling orders, maintaining and servicing customer accounts.
Communicate With You. These uses include communicating with you, such as to respond to and/or follow-up on your requests, inquiries, issues, or feedback, and to provide customer service.
Operate and improve our Services. These uses include operating, support core business functions (including maintaining records related to business process management), collecting amounts owing to us, troubleshooting, improving, and developing new services and features, as well as learning how you and other users interact with and respond to our Services and advertisements.
Personalize online content and experiences. If you have not opted out (or with your consent where required by applicable law), these uses include personalizing online content, providing recommendations and reminders, and enhancing the quality and your overall experience with our Services (like retaining your user preferences and presenting content in the most effective manner for the browser or device you use to access our Services). We may also use your personal information to conduct research and analytics.
Marketing and targeted advertising. If you have not opted out (or with your consent where required by applicable law), these uses include developing, managing, and conducting advertising and marketing campaigns, including to send you, marketing, advertising and promotional communications by electronic means. We may also use personal information to serve you targeted ads and analyze and measure the
performance and reach of our advertising and marketing efforts based on your online activities and how you interact with our advertising and marketing.
For more information on opting-out of automated tracking technologies used for personalization, targeted advertising, and marketing, please refer to section 5 of this Privacy Policy.
Security and Fraud Prevention. These uses include detecting, investigating, preventing, or taking action against possible malicious, deceptive, fraudulent, or illegal activities—such as fraudulent transactions, attempts to manipulate or violate our policies, procedures, and terms and conditions, security incidents, or threats to the rights, property, or safety of Edité, the Stylists, and our users, customers, employees, or others.
Legal Obligations. These uses include complying with our legal and regulatory obligations (such as maintaining records of your privacy requests, preferences, and choices), protecting our rights and the rights of others, fulfilling our corporate obligations and to establish or exercise our rights, and to defend against legal claim.
4. How We Share Your Personal Information
We share your information with the following categories of third parties:
Corporate Affiliates. We may disclose personal information with our corporate affiliates, including our parent company, sister companies, and subsidiaries. Such corporate affiliates process personal information on our behalf as our service providers, where necessary to provide the services that you have requested.
Third party Service Providers. We share personal information with third parties that provide services to us that help us in the operation, provision, administration and management of our Service, and to otherwise operate our business. Depending on how you use our Service, the following categories of third parties collect data on our behalf or receive personal information:
• Stylists; when you purchase a Consultation, we will share your personal information with the applicable Stylist related to your purchase.
• Technology services provider, such as:
ShopMy (https://shopmy.us/terms)
Klayviyo (https://www.klaviyo.com/legal/privacy/privacy-notice)
Amelia (https://wpamelia.com/privacy-policy/)
Contact form 7 (https://contactform7.com/privacy-policy/)
Woocommerce (https://automattic.com/privacy/)
Mailgun (https://www.mailgun.com/legal/privacy-policy/)
Stripe (https://stripe.com/en-ca/privacy)
Pantheon (https://legal.pantheon.io/ClientAgreements.html#contract-bjs3ml8q3)
• Analytics providers, such as Google (https://policies.google.com/privacy?hl=en-US) and Meta (https://www.facebook.com/privacy/policy/)
• Payment processing providers, such as Stripe (https://stripe.com/en-ca/privacy)
• Advertising and marketing partners, such as Google (https://policies.google.com/privacy?hl=en-US) and Meta (https://www.facebook.com/privacy/policy/)
• Other third-party service providers that help us provide features and functions for Edité Service (e.g., customer support providers).
Once your information is provided to our third party service providers, it is subject to their privacy policies. Please review the applicable privacy policies.
Legal Obligations or as necessary to protect our rights. We may share your information to comply with or enforce the law, legal process, or applicable industry standards (including responding to court orders, warrants, subpoenas, and other requests from public and government authorities) and as we believe is necessary or appropriate to protect, enforce, or defend our legal rights (including with third parties to help us prevent, detect, and investigate security incidents and combat fraud or other illegal activities) and protect individuals’ privacy and safety.
5. How to Manage Your Cookie Preferences
While tracking is widespread over the internet, there are things you can do to minimize these activities with respect to browser cookies.
Browser Settings
Most web and mobile device browsers automatically accept cookies, but if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set.
In order to manage your cookie preferences, you may alter the cookie settings in your browser settings at any time. In addition, depending on your location, we may provide additional methods for you to manage your cookie preferences. If you do disable certain cookies, you may find that certain features and/or functionality of our website and Services do not work.
To learn more about cookies, including how to manage cookies and opt-out of cookies being placed on your device, please visit: https://allaboutcookies.org/how-to-manage-cookies
Do Not Track Settings
You may turn on the Do Not Track (“DNT”) setting in your browser, which will enable your browser to send a special signal to websites, analytics companies, plug in providers, and other web services you encounter while browsing to stop tracking your activity.
To turn on your DNT signal, please visit: https://fpf.org/thank-you-for-visiting-allaboutdnt-com/. Please note that not all companies will respond to or honor DNT signals. Edité does not process or respond to web browsers' "do not track" signals or other similar transmissions that indicate a request to disable online tracking of users who use our website.
Targeted advertising opt-out
• Facebook –https://www.facebook.com/settings/?tab=ads.
• Google- https://www.google.com/settings/ads/anonymous
• In addition, some of our third party analytics and/or advertising/targeting partners may be members of the Network Advertising Initiative (“NAI”), Digital Advertising Alliance (“DAA”) or Digital Advertising Alliance of Canada (“DAAC”) – Self-Regulatory Program for Online Behavioral Advertising. NAI, DAA and the DAAC each provide information regarding procedures for opting-out of targeted online advertising from participating companies. For information from NAI about opting out visit https://optout.networkadvertising.org/?c=1. For information from DAA about opting out visit: https://optout.aboutads.info/?c=2&lang=EN. For more information from DAAC about opting out, visit: https://youradchoices.ca/en/tools
Please note that even if you opt out of targeting/advertising cookies, advertisements may still be visible to you when using the Site.
Google Analytics Opt-Out.
You can download the Google Analytics opt-out browser add-on at: https://tools.google.com/dlpage/gaoptout/.
6. Third Party Social Plug-Ins.
On or through our website, we provide third-party “share” buttons which enable you to share certain content via social media sites (e.g., Instagram). These “share” buttons may function as web beacons when you interact with the button. Please note that when you “share” using the buttons, you may send to the third party provider of the “share” button the information that you are viewing. If you are not logged into your account with the third party provider, then the third party may not know your identity. If you are logged in to your account with the third party, then the third party may be able to link information or actions about your interactions with the
Site to your account with the applicable third party provider. Please refer to each third party’s privacy policies to learn more about its data practices.
7. External Websites
On or through our website, we may provide or make available, for informational purposes only, links to other websites or resources and over which we do not have control (“External Websites”). Such links do not constitute an endorsement by Edité of those External Websites, and are provided to you only as a convenience. By clicking on links to External Websites, the operators of the External Websites may collect your personal information. We are not responsible for the content or data collection practices of those External Websites, and your use of External Websites is subject to their respective terms of use and privacy policies.
8. Marketing Communications
If you are a customer of ours and have not otherwise opted out (or with your consent where required by applicable law), or if you have opted in to receive direct marketing emails from us, we may use your personal information to send you marketing information about our Service, including, but not limited to new stylists, new features of Edité Service, and/or other services of Edité and/or Stylists that we think may interest you.
9. Cross-border Transfer of Personal Information
Your personal information may be transferred to, or processed in, countries or provinces other than the country or province you are resident, including jurisdictions outside Canada and the United States, and be accessible to the law enforcement and national security authorities of those jurisdictions. These countries or provinces may have privacy laws that are different to the data protection laws applicable in your country or province of residence. However, before transferring or processing your personal information in foreign country or province we have taken required safeguard such that third parties provide adequate and/or substantially the same protection of information as those set forth herein.
10. How We Protect Your Personal Information
Personal information is maintained on our servers or those of our service providers, and is accessible by authorized employees, representatives, and agents as necessary for the purposes described in this Privacy Policy.
We realize that individuals trust us to protect their personal information. We maintain reasonable and appropriate physical, electronic, and procedural safeguards designed to help protect your personal information. While we attempt to protect your personal information in our possession, no method of transmission over the internet or security system is perfect, and we cannot promise that information about you will remain secure in all circumstances.
11. How Long We Retain Your Personal Information
We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, or as required or permitted by applicable law. The specific retention periods may vary depending on the type of data and its purpose. When no longer required, we will destroy, erase or anonymize the personal information.
12. Your Privacy Rights and Choices
Consistent with applicable law, you may exercise the rights described in this section.
At any time, you have the right:
Access. You have the right to request access to your Personal Information.
Correction. You have the right to request that we correct inaccuracies in your Personal Information, taking into account the nature of the Personal Information and our purposes for processing it.
Deletion. You have the right to request that we delete your Personal Information, subject to exceptions.
Withdrawing your Consent. Where you have provided your consent to the collection, use, and transfer of your personal information, you may have the legal right to withdraw your consent under certain circumstances. Please note that if you withdraw your consent we may not be able to provide you with a particular service. We will explain the impact to you at the time to help you with your decision.
Marketing messages. You can at any time unsubscribe to receive marketing messages sent by electronic means (email) by using the links provided in those communications or by emailing “unsubscribe”; to concierge@theedite.com
Privacy Officer – Contact. If you would like to exercise any of your privacy rights, including making an access, correction, disposal or withdrawal request, registering a complaint and/or simply wanting more information on our privacy program, please contact our Privacy Officer at concierge@theedite.com
13. Children’s Privacy
Our Services, including our website, are not addressed to and do not target persons under the age of 18. We do not knowingly collect personal information from persons under the age of 18. Therefore, we ask you not to provide us with personal information of persons under the age of 18. If we learn that personal information of persons under 18 years of age has been collected on or through Edité Service or otherwise provided to us, then we may deactivate the account or otherwise terminate access to Edité Service and/or make the content and/or information inaccessible.
14. Changes To This Privacy Policy
We may revise this Privacy Policy from time to time and will post the date it was last updated at the top of this Privacy Policy. When required under applicable law, we will provide additional notice to you if we make any changes that materially affect your privacy rights.
