Our Story

Edité connects anyone, anywhere with top stylists and fashion editors from across the globe via video consultations. Edité breaks down the traditional barriers that have existed between the fashion industry and clients to gain access to personalized advice, guidance and support.

 

Welcome To Edité

Edité was born from a simple belief: getting dressed is more than just putting on clothes—it’s a form of self-care. What we wear has a powerful effect on how we feel. Edité was created as a space where everyone can access the best advice and support in finding their personal style.

The Founder

Rita Liefhebber is an accomplished creative director, stylist, and entrepreneur with over 20 years of experience in the fashion industry.

Rita started fashion styling in her early twenties, and was appointed as the Fashion Editor of Flare Magazine at the age of 24. This role allowed her to showcase her unique vision and creative skills, contributing to the magazine’s success and cementing her place in the fashion industry.

Rita had the privilege of working closely with renowned stylist Lori Goldstein as her first assistant. This partnership presented opportunities to collaborate on campaigns for designers and brands like Tiffany’s, Versace, Carolina Herrera, Vera Wang, Hermes, and with acclaimed photographers including Mario Testino and Hedi Slimane. Continuing her journey, Rita collaborated with companies like Saks 5th Avenue, Theory and Holt Renfrew. Her talent and expertise caught the attention of notable celebrities such as Katy Perry, Coldplay, Richard Branson, and May Musk, further solidifying her reputation as a sought-after stylist. Currently, Rita serves as a creative and fashion consultant for premium lifestyle women’s brands. 

” I’m so grateful that you’re considering Edité for your personal styling needs. My hope is that this platform becomes more than just a service—it becomes a trusted space where you can feel supported, inspired, and excited about the way you dress. I look forward to welcoming you into the Edité family and helping you find a style that reflects who you truly are. “

Founder, Rita Liefhebber

Meet Your Stylists

  • Caitlin Burke

    Caitlin Burke, a luminary in the world of celebrity styling, emerged from the dynamic intersection of creativity and passion. Born with an innate sense of style, Caitlin’s journey began in the vibrant streets of New York City.

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  • Sarah Clary

    Sarah Clary is a versatile stylist based in New York, known for her work with brands like J.Crew, Burberry, Matches and Lilly Pulitzer. She has expanded her expertise into adult styling and art direction, collaborating with top photographers and making a notable appearance on HBO’s Stylish. Her creative vision has made her a sought-after talent in the fashion industry.

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  • Deborah Afshani

    Deborah Afshani is a Los Angeles-based stylist with nearly two decades of experience. Known for her instinctive, trend-free approach, she draws inspiration from her French-Iranian roots. A regular contributor to Harper’s Bazaar, Vanity Fair and Glamour, she blends intellect and style, dressing top names like Nicole Kidman, Anne Hathaway and Cindy Crawford. She favours sculptural tailoring and timeless elegance.

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  • Brie Welch

    Brie Welch is a renowned fashion stylist known for her innovative approach and elegance. With over a decade in the industry, she has shaped high-profile clients’ styles and influenced global trends. Her notable work includes defining Katie Holmes’s iconic style, blending sophistication with avant-garde flair, and championing inclusivity and diversity in fashion.

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